I am a brand instigator. I love design and the conceptual process and consider myself an unbridled thinker who approaches everything like it’s the first time.

Always an artist, I started learning marketing and design within the advertising studio during my younger years. I quickly grew into art direction on notable brands like Chrysler, Chevrolet Corvette and Little Caesars. I started a family. Had a great time freelancing while helping businesses in Detroit and Chicago grow by developing their branding and marketing. I embraced it all and learned that while my passion for design is built from understanding the details first, my yoga practice has taught me that the most powerful ideas come from simple human truths and experiences.

BRANDS

Chrysler/Plymouth

Chevrolet

Center for Jewish Mindfulness of Chicago, IL

Detroit Dirt collaboration w/Shinola on DD merchandise

Detroit Economic Club – Annual Chairman’s Dinner

DeRoy & Devereaux - Private Investment Firm

Federal Mogul – Southfield, MI headquarters

Ford

Kmart

Little Caesar’s Headquarters - Detroit, MI

NationsBank

Papa Romano’s Pizza

Providence Hospital

Pure Hair Salon & Spa of Bloomfield Hills, MI

Trion Solutions of Troy, MI

Visteon Racing

Van Staden Architects

FREELANCE

Art Direction, Branding & Graphic Design • 7/01 – Present

Corporate and Brand Identity/logo packages, signage, web design, marketing materials for print & web.Within the last 4 years, created way-finding signage, exterior signage and environmental branding within architectural spaces.

DUFFEY, PETROSKY & COMPANY of Southfield, MI 3/98 – 2/01

Senior Art Director assigned to Visteon Racing, Providence Hospital, St. John’s Hospital, Papa Romano’s Pizza, Kmart and Ford for advertising, direct mail trade shows and promotional programs.

BLAU DIRECT EDGE of Chicago, IL 4/98 – 12/98

Senior Art Director working on NationsBank, American Bar Association, OnePoint and US Airways direct mail programs and promotions with Visa credit card.

ROSS ROY COMMUNICATIONS of Bloomfield Hills, MI 3/97 – 4/98

Art Director dedicated to Chrysler/Plymouth Direct Mail programs which included the Chrysler/Plymouth quarterly owner newsletters and yearly fall magazine, and promotional/conquest target direct mail programs.

CAMPBELL-EWALD COMMUNICATIONS of Warren, MI 5/96 – 3/97

Art Director focused on Chevrolet Creative Consumer Products; Design of the 1997 C5 Corvette launch site and redesign of the Chevrolet web site.

BBDO of Detroit, MI 5/94 – 5/96.
Graphic Designer

AWARDS • Silver Caddy Award/Best of show for the 1997 C5 Corvette launch site.

SKILLS • Creative Strategy, Concepting, Art Direction, Graphic Design, Typography, Logo
Design, Corporate Identity, Marketing, Website Design

• Adobe Creative Suite - Photoshop, Illustrator, InDesign

EDUCATION 

CCS of Detroit, MI & University of Michigan, Ann Arbor